Lila Davenport
  • Captured dynamic visuals of the salon’s interior/exterior architecture emphasizing its urban edge
  • Featured staff spotlights with creative bios and hairstyle showcases to humanize the brand
Visual Storytelling & Content Creation
  • Focused posts on Instagram Stories and Facebook highlighting product features, before/after hair transformations, and customer testimonials
  • Engaged audience with polls, Q&A sessions, and trending hashtag challenges aligned with edgy style culture
Audience-Centric Social Strategy

Which corner of the salon would you rather let your color process in?

  • Created targeted campaigns to attract local followers interested in both classic and avant-garde hair services
  • Encouraged user-generated content by creating a tagging strategy to encourage client reposts and platform engagement.
Community Engagement & Growth
  • Designed bold, custom Canva templates reflecting the salon’s edgy aesthetic for posts and promotions
  • Used the salons brand kit color palettes, fonts, and graphic elements that resonate with the target urban audience
Creative Brand Display
Social Media Strategy for a Local Salon

I did a contract for a for a local salon where I developed and executed a creative and edgy social media strategy aimed at increasing customer bookings, promoting a new product line, and showcasing the salon’s unique architecture and talented staff. By crafting authentic content and engaging campaigns primarily on Instagram and Facebook, my efforts resulted in a 103% average engagement increase over previous in-house social media attempts—helping the salon build a stronger connection with its diverse, style-conscious community.

Role: Social Media Coordinator

Client: Trendy urban neighborhood hair salon
Platforms: Instagram (primary), Facebook

Tone: Energetic, creative, edgy, trendy
Tools: Canva, Meta Business Suite, Trello

CASE STUDY

Objectives
  • Grow customer bookings through targeted social media campaigns
  • Promote the salon’s new product line effectively
  • Showcase the salon’s modern architecture and trendy vibe
  • Highlight staff members and their specialties to build personal connections
  • Creatively express the brand’s edgy and urban identity
Approach & Execution
Example Screens

Below are example screens showcasing product campaigns designed to boost the salon’s brand awareness and engage the audience with bold, creative visuals.

Results & Impact
  • Instagram posts drove a 103% average engagement increase compared to previous in-house social media efforts
  • Increased growth in new client bookings within 2 months of campaign launch
  • Increased social media followers and overall engagement on both Instagram and Facebook
  • Enhanced brand awareness in the local community with positive feedback on staff highlights and product promotions
Key Takeaways ✨

This project highlighted the power of combining creative content with strategic social engagement to build a distinctive brand presence. By focusing on authentic staff stories, architectural visuals, and interactive audience experiences, I helped the local salon strengthen its connection with a diverse, style-conscious clientele.